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All Journal Target : Jurnal Manajemen Bisnis ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Raden Bagus Faizal Irani Sidharta
Universitas Bumigora
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : Target : Jurnal Manajemen Bisnis

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Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying Rini Anggriani; Lalu Jatmiko Jati; Raden Bagus Faizal Irani Sidharta; Baiq Dinna Widyasti
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2087

Abstract

The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study. This study aims to determine whether there is an influence of hedonic motivation on impulse buying and compulsive buying. The sampling technique used is the accidental sampling method with 200 samples. Data analysis used Structural Equation Modeling (SEM). The results showed that there is positive and significant influence and relationship between hedonic motivation and impulse buying. There is a positive and significant effect of impulsive buying on compulsive buying. There is no effect of hedonic motivation on compulsive buying.
Co-Authors Anggrawan, Anthony Baiq Dinna Widyasti Dafa Awanta Jean Suciasti Gunawan Lalu Jatmiko Jati Ni Gusti Ayu Dasriani Rini Anggriani